Essentials Must Know in Digital Marketing Strategy Framework

 Marketing Strategy determines success in contemporary competitive digital marketplace by making you reach to maximum potential customers and retain them for a long period. 

What is Digital Marketing Strategy/Marketing Tactics/Marketing Campaign? 

Marketing strategy is different from marketing tactics. Strategy is the plan to reach to your target audience and convert them into your customers paying for their purchases from you. 

Whereas tactics are the actions you take to implement your strategy. You may write Blogs, send E mails or design advertisements to motivate your audience to become your paying customers. 

Marketing Strategy also is a corelated factor of your marketing campaigns. But again, they are different. Strategy is a deciding factor of your business goals as well as your customer’s goals. But campaign is a promotional plan to achieve a specific business goal. It is a time bound programme having a definite timeline.

The topmost marketing strategies:

1. Inbound Marketing:

This refers to the complete mechanism of strategy, related tools, and marketing tactics, used by you to convert a visitor into a paying customer. The tools include:

• Content Marketing.

• Lead follow ups. 

• E mail marketing. 

• Marketing automation. 

• Search Engine Optimization.

• Website Optimization. 

• Website analytics. 

Inbound marketing is a long-term process. It costs you less by increasing your Return on Investments. It also helps in increasing the trust of your customers and make your brand credible. This is the tool to create repeat customers for you. 

2.Content Marketing: 

This answers your customer’s questions through blog posts, landing   pages, videos, podcasts, infographics, white papers, eBooks, case studies and other similar tools.

Content marketing helps in increasing brand awareness and make brand loyalty better. It also educates your target audience about your business and helps in converting your natural leads. 

Content marketing strengthens your relationship with customers, improves your SEO quality and increases brand authority. 

3.Account Based Marketing: 

It is one of the most powerful B2B marketing strategies. It is for your targeted specific accounts. It helps your sales and marketing teams to perform better. 

ABM creates personalization by messaging personally to your target audience. It also encourages your sales and marketing teams to work together. ABM expedites the sales cycle by creating contents specifically for all relevant prospects. 

4.Search Engine optimization: 

It helps in your products achieve higher rankings in search engines and increase the traffic flow to your site. You can do it by creating high quality contents, optimize by use proper keywords, and by giving meta information. It increases traffic to your site and thereby increases sales. 

SEO provides higher rates of conversion, with better brand awareness and it can save your costs for a long time. 

5.Social Media Marketing: 

This promotes your business in all social media platforms and attract more customers. It is an ongoing process. Social media marketing is cost effective and attracts better audience interaction. It also helps in improving brand loyalty. 

6.Email marketing:

You send your promotional materials through E mails to your target audience. It helps in building personal relation with your customers and convert them into paying customers. It is a cost-effective method for increasing traffic to your website and it delivers the correct message to your targeted audience. 

7.Pay Per Click Advertising: 

It is a strategy that makes you pay every time a user clicks on your online advertisements. You can reach people more effectively who is looking for terms that is related to your business. 

You are able to track people who viewed your ads with PPC. You can control your spendings on PPC if not giving desired results. PPC also gives instant results on any of your campaigns. 

8.Video Marketing: 

Video marketing is to promote your business through videos. It helps in improving your SEO and increase your conversion rates. It also improves association of your brands with your customers. 

9.Online Events: 

Online events are for your online customers to create product or brand awareness among your target audience. It helps in showcasing your product and initiate conversions, as well as to build anticipation around your product. 

10.Chatbots and Live Chats: 

Live interaction with your customers convince your customers because they get quick answers to their queries. It helps in increase in your sales because it helps in enhancing your customer’s experience. 

11.Earned Media: 

It is outsourcing your business campaign through a third-party creations without paying for it. You can have topical events, press releases, company news, infographics, or an interactive site in this. 

Earned Media is free and scalable. It is good SEO too. 

You can build your digital marketing strategy yourself. But in case you need a professional help in doing this, you can contact Blazeontek for a very effective and professional digital marketing strategy exclusively created for you.